Nielsen: Product Placement Boosts Brand Awareness by 20% - Mediaweek

Product Placement: Much More Than a Passing Fad - Madison + Vine

Viewers (Still) Accept Product Placement - The Chronicle Herald Canada

Brands Take Buzz to Bank Through Free Integration - The Hollywood Reporter

When the Ad Turns Into The Story Line  - The New York Times

OMD, ABC Team on "Product Placement/Branded Study" Find Complementary Effect - Media Daily News

Prime-Time Peddling - TIME Magazine

As More People Avoid Commercials - Louisville Courier Journal

Addressing Product Placement Concerns - Media Daily News

Product Placement Soars . . .  - The LA Daily News

More Products Get Roles in Shows - The New York Times

Greatest Hits of Product Placement - The New York Times

Pepsi-Audi - - - it's Time for Your Close-ups - LA Daily News

Movie Placement Creates Demand for Non-existent Shoe - AdAge

How A Product Placement Strategy Worked For Yahoo - AdAge

KB Aims to Make Homes For Desperate Housewives - The Los Angeles Times

A Good Soap Script Includes Love, Tears, and Frosted Flakes - The Wall Street Journal

HGTV at 10: Placement of Your Dreams - The Hollywood Reporter

Giants, Startups of Placement Valuation - The Hollywood Reporter

Panel Puts Products in Place - The Hollywood Reporter

Integrated Plugs Difficult to Value - The Hollywood Reporter

Newsweek: TVs New Brand of Stars

How Much is Product Placement Worth - Broadcasting & Cable

Los Angeles Times: Products are Stars in New Ad Strategy

Emmy Magazine: On The SpotVariety

Minority Report: Strike Up The Brand, Spielberg Sci-Fier is An Ad-venture

Clairol Herbal Essences Wins 2002 Reggie Award for Promotional Tie-In in Legally Blonde

BBC News: Hollywood For Sale

Business Times - Product Placement Jumps Off Movie Screens

Top Product Placements - Business Week

Emmy Magazine - Ten Things You Don't Know About TV

Minority Report - USA Today

Starring, Apple

USA Today - Product Placement In Games

Wired News: You've Got Product Placement Where The Product Is Co-Star, Broadcasting & Cable

Josie & The Pussy Cats, Product Placement, LA Times, Calendar

Starring Role, Dallas Morning News

CBS Cuts Deal To Track Product Mentions In Its Programming, Marks New Level Of Rigor

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