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Corporate Sales and Marketing
PRODUCT PLACEMENT WHAT IT IS Product placement is the art of locating and negotiating prominent placements for our
client's Brand, Name or Product in both feature films and television programs. Product Placement is an inexpensive way to build national recognition, enhance your corporate image and provide promotional
opportunities with some of today's most successful films and television programs. The inherent benefits of the medium – exciting setting, implied celebrity endorsement, captive audience, uncluttered environment –
make product placement an ideal medium to support an image building campaign.
Your brand will receive greater national and global presence as it powerfully impacts numerous markets and becomes identified as the
choice of the entertainment industry. As one of the most cost efficient image building mediums of the Twenty-First Century, product placement provides an exciting, interactive environment around your product. No
other advertising medium offers such a receptive environment to influence brand preference over such a long life span or to build such brand equity.
PROMOTIONAL & MERCHANDISING OPPORTUNITIES Promotions enhance the synergies of corporate clients and the entertainment business
by increasing brand awareness. CES offers the services of identifying, creating, developing, securing, and/or implementing co-promotion and promotional tie-in campaigns involving selected entertainment properties.
CES will identify and assist in creating promotional opportunities to further increase your brand visibility. You will have the
opportunity to participate in promotions with Feature Films, Television Programs and Home Video / DVD releases. Leveraging your existing placement by turning it into a national or international advertising campaign
that can utilize the studio's and production property's equity, helping to develop a continuous publicity campaign around your company.
Promotional opportunities include crossover campaigns, TV, print, and media advertisements, world premieres, private screenings,
sweepstakes, and premiere parties. Involvement with an entertainment property will result in increased viewer recognition and awareness. It generates excitement around your product and drives consumers into retail
outlets, ultimately leading to increased sales and higher revenues.
EVENT MARKETING OPPORTUNITIES
Ranging from Academy Awards to weekly "Hollywood" parties, CES utilizes its vast entertainment contacts to insure prominent
placement in a wide range of gifting opportunities from inserts in gift baskets and goody bags, to celebrity relations. CES has excellent established relationships with celebrities, agents and management companies.
Working with you, CES will develop a Celebrity Outreach Program targeting high-profile celebrities.
CES' resources extend to coordinators for Award Events, Event Parties, Movie Premiers, Movie Screenings, "Hollywood"
Parties, Entertainment Events, Charity Events and more. CES will proactively seek out and evaluate all opportunities, offering the ability to secure gifting placements and sponsorship opportunities.
VALUE "ADDED" SERVICES
Your company can utilize the "value added" services that CES supplies in your current marketing, advertising, and PR
efforts. Our monthly and annual reports, video reels, and promotional materials may assist these divisions in such things as writing a press release on your company 's association with the "newest-hottest"
feature film or TV show, or in securing entertainment professionals at your celebrity event, or in supplying photos or one-sheets that may be posted internally to increase employee morale. Wherever possible, we will
assist you and your agencies in gaining exposure, increasing brand awareness and accomplishing your goals.
CONFLICTS OF INTEREST
CES strives to maintain a client base in which no conflicts of interest exist. In fact, we will not represent clients who could
potentially cause a conflict of interest to develop with one another within CES.
Please
contact Creative Entertainment Services,
at 818.748.4800
for further information.
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